Virtual reality (VR) is all the rage. Premium publishers like USA Today, the New York Times, and AOL are jumping on the bandwagon to prepare.

Google is working on a VR version of Chrome. NBC and Samsung are broadcasting the summer Olympics in VR. Hulu, Crackle, Jaunt, and Within (formerly known as VRse) already have dedicated apps, or “theaters,” where viewers can consume massive amounts of VR content.

Other media powerhouses and film studios including Live Nation, Vice Media, 21st Century Fox, and the Walt Disney Company are placing big bets on VR with large scale investments.

But when will brand dollars move to VR, and what moves should marketers be thinking about making now?


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